Being of the mindset that our attention should be to the giving rather than receiving, I went to my mailbox yesterday and found 4 small packages from 4 different charities. One included money and a gift, and the other 3 gifts and no money. Since launching Music and Arts USA I have been thinking of a variety of ways to increase awareness, get donors to reach in their pockets, and utilize creative marketing concepts.
I am wondering if like me, when you receive a “gift” from a charity do you immediately calculate how much
a) the gift cost
b) price to ship
c) ROI
d) how much is left for the actual work of the charity
With the constant media bombardment of a “bad economy” do you think that these “gifts” actually create an obstacle in the mind of the donor and if so, what would you do differently?
